Home > Articles > Graphics & Web Design > Dreamweaver & Flash

  • Print
  • + Share This
This chapter is from the book

This chapter is from the book

Beginning with a Plan

Before you fire up the software and start cranking out Web pages, take a step back from the process, and ask yourself what you’re aiming at by designing this Web site. You can get help in answering that question by asking yourself five more questions. Just turn to journalism 101, and ask yourself the 5 basic W questions: Who, What, When, Where, and the all-important, Why.

  • Who is designing this site?
  • What are the goals of the site?
  • When will the site be completed?
  • Where is my target audience?
  • Why am I doing this?

Who is designing this site?

In this case the answer would be you. You’re responsible for everything from the creation of the graphics, to the typing of the text: even to the compression of the video. Since you know Dreamweaver, the construction of the site... from the ground up, is all up to you. At least you think it is...

For example, you might know Dreamweaver from top to bottom, but do you also know some of the other applications you might need to use, such as: Photoshop, Illustrator, Flash, and Fireworks; just to name a few. If your knowledge of other essential applications is lacking, you might need to bring other experts into the mix. In addition, many Web designers can assemble Web pages with their eyes closed, but lack a fundamental understanding of how to load and manage the site out to the server. And what about marketing your site? Did you ever hear the expression, build it and they will come? Well, a lot of people built Web sites and nobody comes. Why? No one knew they existed. The question: Who is designing this site helps you focus not only on the end game, but who is going to help you get there.

What are the goals of the site?

You would be surprised (or maybe you wouldn’t) how many people want to build a Web site, but have no clear goals as to what they want the site to accomplish (just talk to some of my clients). A Web site is about communication, plain and simple. For example my goal for this book is to teach you how to use Dreamweaver in a logical and creative way, plain and simple. We could say that the goal of our fictional Web site is to obtain more business, that’s what most business sites are designed to do. However, we also want an element of the site devoted to pure and free information; maybe an area devoted to tips and tricks on taking good photographs. A Web site can have more than one goal, but it’s important to define them at the get go. If you don’t have any clearly defined goals for your site, how are you going to be able to tell if you’re successful? When my dad would take us on one of his famous across-the-country vacations, my sister and I would be in the back seat singing the mantra of all children everywhere: Are we there yet? Without a good, well-defined set of goals, how are you ever going to know if you’ve arrived? Later we’ll talk about how you monitor those goals; for now just set them. If you don’t know, or understand, the ultimate goals of your site, then stop right now, and don’t move forward until you can define them.

When will the site be completed?

While this may seem trivial, I’ve known many a good Web designer who have gone out of business because they promised and never delivered. Since you’ll be designing this site on your own, this question becomes even more important because it gives you a date to strive. Believe me it’s very easy to let other considerations interfere with the completion of the site. And here’s another good reason... in the business world a make or break for many is the holiday shopping season. From the end of November to the end of December many retailers make most of their money.

You believe that you can sell a lot of your photographs during this time of the year, so you plan for the site to be up and running for the holidays. But what does that really mean? In truth it means having the site up and running by August, at the latest. This gives the site time to be indexed by all the search engines, and it gives you time to iron out any possible kinks in the operation of the site. The worst thing you want to happen is to get the site up by mid November, and then discover that your shopping cart module is full of problems. Set a reasonable, reachable date, and then work toward that goal. Reasonable and reachable is obtained based on your knowledge of the site, its complexity, how long it will take you to do things, and how much time in the day you have to devote to the project.

Where is my target audience?

How are you going to know what to put into your site unless you understand where your audience is coming from? By coming from, I don’t mean their geographical location (although that can be important). When I design a Web site for a client, I want to get to know the people that will be visiting the site. In reality, that’s not very practical. After all, you’re not going to knock on the front door of each and every possible visitor, sit down with a cup of tea, and discuss his or her likes and dislikes.

What I’m looking for in the discovery phase is a general idea of who my visitors might be: What kind of people would buy my photos and videos? Once I’ve got a handle on the demographics of my audience, I can design the site around those parameters. For example, I would design a Web site for six-year olds much differently than a site for a major corporation such as: General Electric, or Williams-Sonoma. We’ll talk more about how you’ll accomplish this later in this chapter; however, it’s important to understand your target audience.

Why am I doing this?

While this may seem close to the goals for the site, it’s simply a motivating tool. For example, the goal of the site is to increase my business, but in the end my goal is to share my photographic work with the world. It might also be security. For example, you work for someone else as a photographer in his or her studio, and because business is not that great, you feel that you could be in the unemployment queue before long. Your objective for designing this Web site is a personal goal you’ve had for years: To start you own business and become a photographer in your own rights.

Designing a Web site is not just about making money. You would be surprised how simply asking yourself the question: Why am I doing this, will motivate you to not only to get the job completed on time, but to do the absolute best job possible. Hey, this could just be your dream come true.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020