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This chapter is from the book

Maintaining Traction

There’s no doubt that creating traction takes effort, but the rewards are great. We and our companies are at our best when we escape pot banging to do the things that really matter.

When you are exposing your company’s Knowing versus Doing gap, reframing your job using MVA, finding ways to build communications bridges between managers, or planning a team effort so that the committed can win over the compliant, you are drilling a layer deeper than those around you. The traction you develop and maintain will enable you to go further and faster than you ever dreamed possible.

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