The modern world has evolved from an industrial society into an information society. Technology is transforming how people date, manage money, shop, find support in their grief, educate themselves, connect with friends and family, and pursue their passions. And boomers and seniors are the fastest growing Internet user segments.
Technology enhances business practices in all kinds of ways. Managers who can think digital and cultivate a deep understanding of infrastructure and knowledge management will be able to ride the most important trend of a new aging marketplace. Technological innovations such as database marketing give businesses of all sizes powerful new ways to learn about their customers and target them with winning products and services. Technology also enables the growth of online communities, and it helps companies stay in touch with their customers.
Technology has to figure into your game plan as you create and manage your business, even if it's a small business. Are you getting as many sales as you can because you are listed in the right search engines, email newsletters, and portals? Do you use the capabilities of software tools and services to organize your team, conduct meetings, and manage your sales pipelines and customer database? Smart businesses will have a smart technology strategy.