Service Elements During the Sale
The goal of serving the customer during the sale is to help remove any sales objections he may have while perusing your product or service. Make the customer comfortable with your company and offerings, perhaps by offering real-time stock status and estimated shipping time of a product. Better yet is the use of interactive technology in the form of live support. For example, consider live chat as a customer-support element. With a number of technologies today, a shopper can click on a live support icon and open a chat session with the customer service personnel, who answer direct questions from shoppers. For example, LivePerson and Instant Free Call-Back allow you to contact a shopper by phone to answer their shopping questions. If you don't want to spend money on live online support, consider using instant messaging from AOL, MSN, or ICQ. These services are free and many consumers use them.