Home > Articles > Software Development & Management > Agile

This chapter is from the book

Property 5. Focus

Focus is first knowing what to work on, and then having time and peace of mind to work on it. Knowing what to work on comes from communication about goal direction and priorities, typically from the executive sponsor. Time and peace of mind come from an environment where people are not taken away from their task to work on other, incompatible things.

Do all the people know what their top two priority items to work on are? Are they guaranteed at least two days in a row and two uninterrupted hours each day to work on them?

Even with the best of intentions, developers will work on things that only randomly bring business value if they are not told what will provide business value. It is the job of the executive sponsor, starting from the project chartering activity and running continuously throughout the project, to make it clear to everyone where the organization's priorities lie.

The vice president of a fifty-person company sat down one night, prioritized the seventy pending company initiatives, and announced the results to her managers the following day. She went around to each developer individually and made sure they each knew the top two items for them.

One lead designer I met kept the project's mission statement and priorities posted on the wall and referred to them regularly.

Just knowing what is important isn't enough. Developers regularly report that meetings, requests to give demos, and demands to fix run-time bugs keep them from completing their work. It quite typically takes a person about twenty minutes and considerable mental energy to regain her train of thought after one of these interruptions. When the interruptions happen three or four times a day, it is not uncommon for the person to simply idle between interruptions, feeling that it is not worth the energy to get deeply into a train of thought when the next distraction will just show up in the middle of it.

People asked to work on two or three projects at the same time regularly report that they are unable to make progress on any one project. It seems to take an hour and a half for a person to regain the train of thought after working on a different project.

Among the experienced project managers that I interview, the consensus is that about one and one-half projects is the most that a person can be on and stay effective. By the time a third project is added, the developer becomes ineffective on all three. Contrast this with the inexperienced managers who, underestimating the cost of switching between projects, assign developers to work on three to five projects at the same time. I encountered one developer assigned to seventeen projects simultaneously! You can imagine that he barely had time to report at the various meetings his ongoing lack of progress on all fronts.

The repair is simple, though uncomfortable. The sponsor makes it clear which projects and work items are top priority for each person, and arranges for the top two items to be distinctly higher in priority than all the rest.

The team should then adopt conventions that provide focus time for the team members. One such convention is that once a person starts working on a project, that person is guaranteed at least two full days before having to switch to a second project. This allows for some project switching, while guaranteeing the person enough time to make actual progress instead of using all the time just to get back up to speed on each project before leaving it again.

The next convention to adopt may be to localize distracting interruptions. My experience is that it is generally impractical to bottle up interruptions to something so neat and tidy as "mornings only" or "between 1 and 3 in the afternoon." It is in the nature of interruptions to come sporadically and with high priority. What the team can do is to create a two-hour time window during which interruptions are blocked. There are very few interruptions that can't wait for two hours. Some teams use from 10:00 to noon as a time when meetings, phone calls, and demos are not allowed.

With two hours of guaranteed focus time each day, and two days in a row on the same project, a developer who otherwise is being driven to distraction may get four full hours of work done in a week. One developer who adopted these reported after a few weeks that he had gotten more done in those few weeks than in the several months before that.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020