About This Series
The online channel should be planned, designed, and marketed by businesspeopleand built by the IT staff. (See "Is Your IT Staff Giving You the Business?") For this strategy to work, businesspeople and IT professionals must understand each other's needs. This eleven-part series is a step toward that goal. As a business professional, I hope to help the IT professional meet the challenges of e-marketing.
This eighth installment in the series details what your IT department can do to build community elements into your organization's web site to acquire and retain site traffic.