Home > Articles > Business & Management

  • Print
  • + Share This
This chapter is from the book

Different Kinds of People

There are basically two types of organizations—stable and borderless—just as there are basically two types of people—Fords and Ferraris. Both people and organizations can be in transition from one state to the other. Just as transitional organizations try to transform themselves from stable to borderless organizations, people try to change from Fords to Ferraris. The transitional state in both people and organizations is always difficult because major transformation always involves core change.

There are significant differences in the percentage of Fords, transitional people, and Ferraris in different cohorts. A cohort is a 10-year age span (e.g., 20 to 29-year-olds). Within the age group of 50 to 59, perhaps 80 percent are Fords, 15 percent are transitional, and 5 percent are Ferraris. Among the 20 to 29-year-olds, perhaps 60 percent are Fords, 20 percent are transitional, and 20 percent are Ferraris. The percentage of people in the three groups will vary by age and industry.

Depression-impacted Fords are security seekers. Their key goal is first to achieve security, and then some reasonable level of success and a comfortable and predictable life. Although the great majority are far too young to have lived through the Depression, they learned the lesson of putting security first from their parents or grandparents. Or they saw the local factory close, putting a town out of work. Or they were let go and discovered their skills had little value. Because all security seekers are affected by the Depression and share a fear of financial disaster, people in this group are far more alike than they are individual.

Ferraris are a small but vitally important group. These people thrive on risk, change, and unpredictability because they see far more opportunity than threat in those conditions. They've lived through bad economic times as well as good and their innate optimism is tempered by a strong sense of reality. Honed by hard times during which they survived and might even have succeeded, they are genuinely confident.

Although small, this group is disproportionately important because these people are the natural leaders in borderless conditions. People who prefer turbulence and change are far more likely to succeed in borderless conditions and their success can inspire confidence and hope in an organization's Fords.

Fords prefer merry-go-rounds; Ferraris choose roller coasters. People who flourish in stable conditions are very different from those who succeed in borderless conditions.

The third group of people—the transitionals—is the most difficult cluster to understand and motivate. These people look like and talk like Ferraris, but although a few ultimately become courageous and entrepreneurial, the great majority of them never develop the requisite confidence and personal strength.

This group is made up of two subgroups: One cluster includes young people, especially fairly recent college graduates, who have no memory of the last severe recession which occurred between 1981 and 1982, and they've never seen a prolonged bear market. Growing up during two decades of good times, even after the stock market tumbled in 2000 and the economy stumbled into recession, this group continues to say they expect to achieve major success within—at the most—five years. But their confidence and optimism are illusory. Without the experience of hard times, courage and tenacity are untested and, therefore, undeveloped. We can't know what this group's longer term attitudes and expectations will be because that will largely depend on what happens in the economy during the next five years or so.

The other people in the transitional group initially chose stable careers. They joined GM, IBM, or 3M, or they became accountants or lawyers. They moved to borderless companies, especially start-ups, or they became day traders in the second half of the 1990s, either because the potential rewards were so breathtaking or because their self-esteem required that they join start-ups to assure themselves that they, too, had what it took to be Ferraris.

When the dot-coms crashed and the stock market tanked in 2000, the great majority of these people went back to the kinds of organizations and careers they had originally selected before the buoyant good times started. Many of these people took a double blow: They were financially burned and they learned they weren't Ferraris after all. Most of these people learned they were Ferrari-wannabes.

The transitional group includes people who want to be Ferraris and aren't; young people who are still in the process of developing strengths and confidence, and a very small number of Fords who discovered that borderless conditions can be exhilarating.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020