Home > Articles > Web Services

This chapter is from the book

This chapter is from the book

Preparing for the Future

With the enthusiastic adoption of Web services standards, products, and protocols, there's little doubt that Web services will be an integral part of our online future.

For Consultants and Developers

If you're a consultant or a developer, you're doing the right thing by reading this book. Soon your customers or your users will ask you to integrate Web service aspects in their Web sites, so you have to learn and get ready right now.

As you plan your strategy, keep these issues in mind:

  • Transparent markets always win, so it pays to encourage your customers and users to stick to the standards. If you develop your Web services in Java, you have the guarantee that they will remain open and available to the largest user base possible.

  • Be prepared to adopt tools and packaged products as they become available. For early projects, you may have to use crude tools to develop the applications. However, expect that packaged solutions will become available over time, and be ready to adopt them when they offer a competitive advantage (that is, they lower the cost).

  • Your customers and users may need help to identify the best solutions to deploy services. You will need to use your experience as a trained developer to point to them where savings may occur.

Small Businesses

Most small businesses are well advised to continue deploying the Internet and wait before joining the Web service revolution. This is still a time for pioneers, and it is expensive to be a pioneer.

Large Corporations

Large corporations should plan their move toward Web services right now. The market is maturing quickly; standards are available and development tools are better and more usable every day. Now is the time to stake your claim.

As you plan your solution, remember the economic laws. The transparent market wins. You should resist vendors who try to lock you into their proprietary solutions. You may benefit in the short term, but it will hurt your medium- to long-term developments.

Also keep in mind that revamping existing business processes as Web services may not offer the most economic advantages. It is more advantageous to look for issues that are improperly addressed by the current technology and take advantage of the new integration facilities that Web services offer to build a better solution.

The earlier discussion on using Web services for real-time inventory is a good example of this line of thought. In this example, the company looks for innovative services (in this case, offering real-time access to previously unavailable data) instead of simply automating the existing processes (such as the ordering process).

Software Vendors

Software vendors that sell to business users should also look at integrating Web services. The demand will come and it will come soon. Again, it pays to remember that proprietary solutions will hurt you in the long run, so stick to open ones.

An interesting benefit of Web services for software vendors is that it enables them to offer services to their customers, as well as to software, which may mean new revenues.

For example, suppose you sell software to chemical laboratories. Your software helps them track analysis results. You could enhance the software with a Web service solution that, for example, would let laboratory customers check on the progress of their tests. Your software already collects the data, and it is a simple issue to distribute it through a new mechanism.

What should you include in the next product upgrade? You might want to consider adding a Web server to your software. The Web server would let the laboratories publish the information your application is collecting (as the preceding paragraph explained) as a Web service. You could also start selling a tracking application to customers of the laboratories. The tracking application would use the Web service to interact with the laboratory and report the results of their test batches. So far, Web services mean you have sold upgrades to your flagship product and, maybe, a new lighter application to the customers of the laboratories, but you could do better.

Laboratories are probably not really interested in managing the Web services. They would most likely be happy to let another party (that may be you or a third party) operate the Web service. This is particularly true if you recall that a Web service may require stringent security measures that the laboratory may not know how to implement properly.

Offering this hosting option (either directly or through partner hosts) creates yet another source of revenue for you. Better still, the revenue is a recurring one: every month you will be paid to manage the service.

ISPs and ASPs

If you currently sell hosting, Web services is a chance to offer more services to your customers. Initially, you will need to offer access to an application server, such as Tomcat (http://jakarta.apache.org), WebLogic (http://www.bea.com), JBoss (http://www.jboss.org) or WebSphere (http://www.ibm.com). Over time, expect to offer packaged Web service applications, such as the laboratory solution introduced in the previous subsections.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020