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Step 13: Formulate Marketing Strategy

Regardless of how thoroughly and effectively a cross-functional team designs a production acceptance process, it does little good if it's not supported and applied by development groups. Once the final policies, procedures, and forms are in place, the process owner and design team should formulate and implement a marketing strategy. The marketing plan should include the benefits of using the process; the active support of the executive sponsor and peers; examples of any quick wins, as evidenced by the pilot system; and testimonials from users, help desk personnel, and support staff.

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