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The mobile web is just about where the wired web was in 1995: poised to take off. The difference is that this web is being pushed into consumers' hands before it has really come out of the beta stage. WAP as it is now will be remembered as Gopher is remembered today—as a precursor of something great. Device independence is essential to making this vision a reality. Even if you're currently skeptical of the mobile web and you can't see a large number of your customers or users utilizing this channel, start building in device independence now. Quite soon—sooner than you think—you'll be glad you did.

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