Advanced Web technologies can make your site attractive and show your dedication to the cutting edge. However, if they're used improperly, they can remove people from your field of potential viewers. Finding the right balance between the two is one of the most difficult jobs you may have. Key strategies are giving choices and making sure that necessary information can be retrieved by your users with the minimal software requirements. Also, try out your designs on several different browsers, including text-only browsers. Remember that blind people can't see your fancy Flash intro, and some system administrators won't let anybody run Java. If it plays in Lynx, then everybody who can access the Web can see your page. If it looks fantastic as well for people with lots of plug-ins and gizmos, that, as they say, is gravy.