The economy will rebound, but businesses need to return to profitability now in order to weather the current down cycle. You've read recommendations that apply to all industries, but especially focus on Internet service providers. More information, including checklists, can be found in my book. Do not panicfocus on adding value to the customer, increasing efficiency, and outsourcing or partnering where necessary to decrease operational expenses. Most important is to focus on increasing customer loyalty and ongoing, profitable revenue streams.