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The Future of Business and the Internet

Slowly but surely, the business world is learning from its past mistakes when it comes to integrating business and the Internet. With more understanding of the Internet as a network model for business comes more realistic goals based on creating new strategies for this new medium. Retrofitting once-successful business strategies with a completely different set of rules based on network principles cannot and will not work. However, if new strategies are developed that can be intertwined to support, enhance, and even supplement older, non–Internet strategies, moving from brick-and-mortar to click-and-mortar, the long-awaited but somehow elusive Internet success story may be just around the corner.

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