Home > Articles > Mobile Application Development & Programming

Introduction to Azure App Service

  • Print
  • + Share This
Microsoft Azure has changed significantly in the latest release, showing Microsoft's intent to improve its services in order to provide the best solutions for its clients. Sara Silva introduces the Azure App Service, a new service that adds features to Microsoft Azure, pointing out the advantages that this service brings to Microsoft clients.
Like this article? We recommend

Like this article? We recommend


Recently Microsoft began focusing on a strategy based on the motto "Mobile First, Cloud First," which means working hard on mobile and cloud areas—a main focus for many companies nowadays. Azure Websites, Azure Mobile Services, and other Azure services already provided all the resources needed to create great apps. But an experienced developer could see that, for example, an Azure Mobile Service was no more than an Azure Website with additional features focusing on mobile applications, and developers might find limitations in this service.

In Azure Mobile Services, whether you want to create a website or just a few web pages (for example, to recover lost passwords or confirm an email address), an Azure Website is required. With that restriction, some developers might wonder why an Azure Website is needed in order to have a few web pages, when Azure Mobile Services is an ASP.Net website. In this case, two different services are needed (Azure Mobile Service and Azure Websites), which means additional costs for clients and more time expended on maintenance.

With the goal of providing the best service solution for its clients, Microsoft has been improving Microsoft Azure. With the addition of Azure App Service, Azure now provides a new level of back-end integration for web and mobile services.

What Is Azure App Service?

Azure App Service is a fully managed "Platform as a Service" (PaaS) that integrates Microsoft Azure Websites, Mobile Services, and BizTalk Services into a single service, adding new capabilities that enable integration with on-premises or cloud systems. Azure App Service gives users several capabilities (see Figure 1):

  • Provision and deploy Web and Mobile Apps in seconds
  • Build engaging iOS, Android, and Windows apps
  • Automate business processes with a visual design experience
  • Integrate with "Software as a Service" (SaaS) applications (Office 365, Salesforce, Dynamics, OneDrive, Box, Dropbox, Twilio, Twitter, Facebook, Marketo, and so on) and on-premises applications

Figure 1 Types of applications available from Azure App Service. (Images courtesy of Microsoft.)

This improvement provides all the tools and services users will need to create Web Apps, Mobile Apps, API Apps, and Logic Apps in a single instance, which reduces costs for clients because all of these features can be used together at a lower price than paying individually for each service. In fact, this new service is the same price as Azure Websites used to be, with the plus of having new features provided by new mobile support, new workflow support, and new connectors to dozens of SaaS and on-premises solutions. It also provides powerful capabilities such as built-in development operations, continuous integration with Visual Studio Online and GitHub, staging and production support, and automatic patching.

In the Azure portal, you can customize the Azure App Service. Click New > Web + Mobile to choose the features you want from the Azure App Service (see Figure 2).


Figure 2 Azure App Service in the Azure portal.

Web Apps

As provided by Azure App Service, Web Apps is a fully managed platform that enables you to build, deploy, and scale enterprise-grade Web Apps in seconds. These are the main features:

  • .NET, Java, PHP, Node.js, Python
  • Built-in autoscale and load balancing
  • High availability with auto-patching
  • Continuous deployment with Git, TFS, GitHub
  • Deployment slots, testing in production, WebJobs and continuous integration
  • Web Apps Gallery: WordPress, Umbraco, Joomla, Drupal

These are nothing more than the previous Azure Websites services, which is why the Azure Websites deployed to Azure are now called "Web Apps," and it's possible to run these apps as before. It also can host WebJobs as before, with automatic backup frequency dependent on the tier selected by the client.

Creating a New Web App

To create a new Web App, go to the Azure portal and click New > Web + Mobile > Web App, as shown in Figure 3.

Figure 3 Creating a Web App.

Web Apps in the Azure Marketplace

In the Azure Marketplace, you can choose different products for use in Web Apps. To see that list, in the Azure portal, choose the Marketplace at the bottom of the screen and select Web Apps, as shown in Figure 4.

Figure 4 Products for Web Apps.

Mobile Apps

Provided by Azure App Service, Mobile Apps are a rich set of back-end capabilities for native Windows, iOS, and Android mobile platforms, as well as multi-platform environments such as Xamarin and Cordova. The following list shows the main features and improvements:

  • Built-in autoscale support (automatically scale up/down based on real-world load)
  • Broadcast push with customer segmentation
  • Make your app work offline and sync
  • Social integration with Facebook, Twitter, Google
  • Traffic manager support (geographically scales apps around the world)
  • Continuous integration/deployment support with Visual Studio Online, GitHub, and Bitbucket
  • Virtual networking support and hybrid connections to on-premises databases
  • Staged deployment and test in production support
  • WebJobs support for long-running background tasks

This feature offers a highly scalable, globally available mobile application-development platform for enterprise developers and systems integrators.

Creating a New Mobile App

To create a new Mobile App, go to the Azure portal, click New > Web + Mobile > Mobile App, as shown in Figure 5.

Figure 5 Creating a Mobile App.

Mobile Apps in the Azure Marketplace

In the Azure Marketplace, you can choose different products to be used in Mobile Apps. To see that list, in the Azure portal, choose the Marketplace and then select Mobile Apps, as shown in Figure 6.

Figure 6 Products for Mobile Apps.

Logic Apps

Logic Apps provided by Azure App Service offer the ability to any user (technical or not) to automate process execution across popular consumer and commercial services, as well as custom APIs on-premises. This service includes the advanced set of Azure BizTalk service capabilities for even the most advanced enterprise integration scenarios. Following are the main features:

  • Visually create business processes and workflows
  • Deliver integration capabilities in Web, Mobile, and API Apps
  • Integrate with your SaaS and enterprise applications
  • Automate EAI/B2B and business process
  • Connect to on-premises data

Currently many connectors can be used in Logic Apps, separated into two main categories: Standard Connectors and Premium Connectors.

Creating a New Logic App

To create a new Logic App, go to the Azure portal, click New > Web + Mobile > Logic App as shown in Figure 7.

Figure 7 Creating a Logic App.

API Apps

API Apps provided by Azure App Service offer a rich platform and ecosystem for building, consuming, and distributing APIs in the cloud and on-premises. The main features provided are as follows:

  • Integrate with SaaS and enterprise applications
  • Generate client proxies or APIs in your language of choice
  • Automate versioning and deployment of API Apps
  • Secure APIs with Active Directory, Single Sign-On, and OAuth
  • Share APIs internally with organizational gallery

The API Apps enhance the experience of developing, deploying, publishing, consuming, managing, and monetizing RESTful Web APIs. Current APIs can take advantage of the API Apps platform with no changes; it can connect to Azure Active Directory, it allows easy connection to SaaS platforms, and it can be consumed by Logic Apps.

Creating a New API App

To create a new API App, go to the Azure portal and click New > Web + Mobile > API App, as shown in Figure 8.

Figure 8 Creating an API App.

API Apps in the Azure Marketplace

In the Azure Marketplace, you can choose different products to be used in API Apps. To see that list, in the Azure portal, choose the Marketplace and then select API Apps, as shown in Figure 9.

Figure 9 Products for API Apps.


Find more information about this subject in the following references:

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020