As if I haven't gone out of my way to make this point already, the moral of the story is that technology in and of itself is largely worthless. Stupid computer tricks can only get you so much funding, whether as a startup or a division of an established company.
Many "old guard" companies were chastised for being slow to adopt new techniques and strategies of product and promotion. Problem is, they also had revenue. For many, it would be far too much credit to call this a strategy, but by waiting and watching for the reality to emerge from the fantasy they can now incorporate new approaches without abandoning those things that made them big in the first place.
First, figure out what you do. Next, figure out how best to do it. Finally, expand beyond in ways that enhance your position. Seems simple enough, right?