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Glossary of Business and Technical Terms

In the context of personal web businesses, the following terms have the following meanings.




Short for Active Server Pages, a server-side scripting mechanism.

autonomous business model

In the context of web businesses, a business model in which the customers are both the producers and consumers of content. An autonomous web business operates with very little work on the part of its creator and usually makes money through advertising.

Contact gatherer

The component of a memetic's sharing mechanism that collects the contact information of a user's friends and associates. Typically a form on a web page in which a user can type his or her friends' email addresses.

Content relayer

The component of a memetic's sharing mechanism that promotes your site to the contacts collected by the contact gatherer.


A specific implementation of a memetic marketing strategy.

memetic marketing

A proactive strategy for promoting your personal web business, in which you identify the valuable content on your site that users are likely to share with their friends and associates, and then build technologies to help users share that content.

personal web business

A web business that operates under the autonomous business model.

Shareable content

Content on your site that your users want to share with their friends and associates.

Sharing mechanism

The technology that helps your users share your site's content with their friends. The sharing mechanism consists of a contact gatherer and a content relayer.

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