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Glossary of Business and Technical Terms

In the context of personal web businesses, the following terms have the following meanings.




Short for Active Server Pages, a server-side scripting mechanism.

autonomous business model

In the context of web businesses, a business model in which the customers are both the producers and consumers of content. An autonomous web business operates with very little work on the part of its creator and usually makes money through advertising.


Collaboration Data Objects for Windows NT Server. A package of messaging objects that allow you to send and receive messages across the Internet.


A specific implementation of a memetic marketing strategy.

memetic marketing

A proactive strategy for promoting your personal web business, in which you identify the valuable content on your site that users are likely to share with their friends and associates, and then build technologies to help users share that content.

personal web business

A web business that operates under the autonomous business model.

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