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Glossary of Business and Technical Terms

In the context of personal web businesses, the following terms have the following meanings.

Term

Description

autonomous business model

In the context of web businesses, a business model in which the customers are both the producers and consumers of content. An autonomous web business operates with very little work on the part of its creator and usually makes money through advertising.

instrumenting

Adding extra code for some purpose.

keyword density

How often a keyword appears on a page or site.

personal web business

A web business that operates under the autonomous business model.

search engine listing

The listing a user sees after executing a search on a search engine.


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