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How Responsive Web Design Can Improve Your Site

When you create a website that uses responsive web design, you solve the mobile problems GWT might find, while still keeping your site working well on larger screens. Responsive web design helps you create a site that responds to the browser or device showing the page, displaying the content differently to each device.

RWD lets you create sites that are mobile-friendly or even mobile-centric. Many of the best designs on the Web right now are built with a “mobile first” mindset. Mobile first is a way of designing web pages by focusing on mobile devices before designing for larger screens. After the pages work correctly on mobile devices, designs are adjusted to work on larger screens.

How to Use RWD for Mobile-Friendly Design

Responsive web design is done primarily with CSS media queries, and the most mobile-friendly designs are mobile first. So the first styles you should write would be the styles for all devices, but principally for mobile devices.

At the top of your style sheet, place styles like these:

  • Fonts and typography
  • Colors for text and backgrounds
  • Image styles
  • Mobile layout

These styles are not within a media query because they apply to all browsers that view your pages.

After the universal styles, add a section of styles specific to small-screen mobile devices—any styles that makes the page work better on mobile screens, as well as anything that addresses the problems GWT might find.

Only after your pages look amazing on mobile devices should you add media queries to address devices with larger screens. This technique ensures that your pages are as mobile-friendly as possible.

Remember to test your pages on actual mobile devices. Don't rely only on online and browser-based emulators, which won't give you as good results as you would get from testing on the actual devices.

To keep your designs looking good on mobile devices, consider the following recommendations:

  • Use a single column. Mobile devices, especially phones and small-screen devices, are small. When you move beyond one column of content, the text and graphics will need to be even smaller to fit. Stacking everything in one column is easier to manage in your HTML, and is much easier to scroll through and read on small device screens.
  • Use a larger font. It may be tempting to stick with 12 px fonts for aesthetic reasons, but type that small can be very difficult to read, and tapping on tiny links on a phone is not fun.
  • Make your navigation links span the width of the screen. When you create your navigation, you should keep it in a single column as well. By making each link span the width of the screen, you make it much easier to tap.
  • Don't force side scrolling. Make sure all your images and video fit in the window. A video might be hard to view when seen on an iPhone in portrait mode, but it's easier to see than with half of it scrolled off the screen to the right. Even though scrolling horizontally is possible on modern smartphones, most people don't like to do it.

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This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


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Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

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Cookies and Related Technologies

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Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
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Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


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Sale of Personal Information


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While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

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  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
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Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020