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IX. Thou shalt build an attractive, cost-effective, and flexible IT infrastructure and thy customers will come.

Once the house is built, IT executives need to stay on their toes. CIO's are always trying to cut costs, and the IT infrastructure is often where they start.

Outsourcing has also been a hot topic this past decade. Execs from the big outsourcing companies are always promising that they can run your IT department for less money—beat them to the punch! Once you build that world-class infrastructure, there's no way they can beat your costs. So always benchmark your services with several external sources. Once you have obtained these awesome numbers, market yourself to internal customers and those CXO's. Remember, if you build it, they will come!

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