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This chapter is from the book


This chapter provided an overview of the exciting opportunities presented by xRM and how it can be leveraged by businesses building LOB applications. As you now understand, xRM allows that relationships in business are more than just Customers and can include a wide range of things, including internal management. You can take CRM and use it to manage employees (Employee Risk Management [ERM]) or physical assets (Asset Risk Management [ARM]).

This introduction should get your “brain juices flowing” as to how Microsoft Dynamics can be more than just a CRM solution and how the xRM services provided by the platform can help you map your organization’s relationships.

As we continue with the book, you’ll notice specific examples where we call out xRM customizations. Because every deployment is different and there is no specific way to do an xRM deployment, pay close attention to the examples prior to making changes.

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