This chapter has introduced important terminology and defined business analytics in terms of a unique process useful in securing information on which decisions can be made and business opportunities seized. Data classification measurement scales were also briefly introduced to aid in understanding the types of measures that can be employed in BA. The relationship of the BA process and the organization decision-making process was explained in terms of how they complement each other. This chapter ended with a brief overview of this book’s organization and how it is structured to aid learning.
Knowing what business analytics are about is important, but equally important is knowing why they are important. Chapter 2 begins to answer the question.