Home > Articles > Web Development

  • Print
  • + Share This
This chapter is from the book

What’s New in SharePoint 2013?

Planning a strategy for SharePoint 2013 starts, as it always has, with an understanding of the business problem(s) you are trying to solve. However, while the basic scenarios that SharePoint enables are still fundamentally similar, the features and capabilities of SharePoint 2013 are different enough that you will need to consider several key new areas when you are planning your strategy:

  • Social collaboration
  • Cloud computing
  • Mobile
  • Internet

SharePoint 2013 includes a rich new set of social collaboration capabilities enabling expertise discovery, conversations, and content evaluation that were previously supported only with additional third-party tools. Your users may hear about SharePoint 2013’s new Twitter- and Facebook-style activity stream that supports familiar social capabilities like #hashtags, @mentions, following, and “likes.” If you had previously considered internal social collaboration features to be of limited value in facilitating key moments of engagement within your organization, you should reevaluate these capabilities. Now would be the time to consider if these new social capabilities, which extend far beyond blogging and simple status updates, fit into your business strategy. For some organizations, these capabilities may be significant in driving an upgrade decision. Another new feature is the ability to introduce “gamification” attributes in SharePoint 2013 discussion lists. This new capability allows users to build “reputation points” toward up to five achievement levels by performing activities such as creating a post, replying to a post, achieving likes or a star rating of 4 or 5 for a post, or having a post marked as the “best reply.” These features can be very effective in engaging users in some but not all scenarios, so it is important to think about the specific scenario you are enabling and the culture of the community in which the features will be leveraged.

Microsoft has made an even bigger bet on cloud computing with SharePoint 2013, going so far as suggesting that some new capabilities may be available in the online versions of SharePoint prior to the more traditional on-premises versions. (For example, opening up a site collection for easy access by users outside your organization is a feature that is available only in SharePoint Online.) There may be very valid business and technical reasons why SharePoint in the cloud is not appropriate for your organization, but “cloudy with a chance of SharePoint” is a key theme of this release—and you shouldn’t act as if the cloud doesn’t exist—even if it doesn’t apply to your current strategy.

Another key area of enhancements in SharePoint 2013 is support for mobile computing. SharePoint 2013 provides new, optimized experiences for different mobile platforms. For smartphones, SharePoint 2013 offers a simplified view for navigating and accessing document libraries, lists, and Web Parts. SharePoint 2013 also includes the capability to define multiple device channels, which enables developers to render a single SharePoint site in multiple designs based on the user’s device. While users were typically able to access SharePoint sites from mobile devices in previous versions, SharePoint 2013 automatically enhances that experience in some instances and allows developers and designers to explicitly define the user experience for different types of devices to create an even more functional experience for users. The most important strategic consideration for supporting a mobile experience for your SharePoint users, however, is evaluating the specific types of scenarios that your users will want to enable on their mobile devices on a regular basis.

As an example, while users may want to read and review a document occasionally on their smartphones, detailed document reviewing and editing will rarely be a critical scenario for mobile users. On the other hand, one could imagine that looking up a phone number or quickly finding someone with expertise in a specific topic might be a high-priority scenario. For the occasional-use scenario, it may not make sense to design a specific mobile capability. However, for the people-lookup scenario, it might make sense to build a highly focused and targeted mobile application designed to run on a smartphone.

While many organizations developed rich and engaging public-facing Web sites using SharePoint 2010—for example, ConocoPhillips (www.conocophillips.com), Dell Financial Services (http://dfs.us.dell.com), and Ferrari (www.ferrari.com)—making the commitment to using SharePoint for externally facing Web sites previously required a very deep knowledge of SharePoint in addition to expertise in Web user interface (UI) development. SharePoint 2013 allows Web designers to leverage familiar Web site tools to design a SharePoint site. It also includes other capabilities that support public Web site development, including

  • Features that support capabilities to promote and recommend content that is relevant to and popular with visitors based on their activity
  • Significant improvements to search that enable sites to aggregate and present content in new and flexible ways
  • Improved capabilities to reuse content in multiple publishing environments with the cross-site publishing feature
  • The ability to organize navigation based on managed metadata terms rather than physical location

If you haven’t previously considered managing both your internal and external Web sites with the same technology tools, SharePoint 2013 makes that decision much easier. It may be time to think about moving your externally facing Web site to SharePoint 2013 so that you can consolidate around a focused solution set.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020