- Likes Decrease Costs and Increase Profits
- Likes Increase Sales
- Likes Give You Control of the Customer Conversation
- Likes Prove People Are Paying Attention
- Likes Solidify Loyalty
- Likes Create Evangelistic Customers
- There's No Dislike Button
- Can You Do Fear-Based Marketing on Facebook?
- Google "Likes" the Like Button
- Facebook Is About Passions and Interests
- How Often Do Facebookers Like Things?
- Facebook Users Are More Trusting
- Facebook Groups: Off-the-Charts Positivity
- Facebook Page Brag Boards
- Easy Testimonials
- Emotions on Facebook Are Contagious
- Gross National Happiness
Likes Give You Control of the Customer Conversation
A like creates a connection between a person and your Facebook page. You base that page on your major brand promise or dream. The person becomes a fan. More than half of Facebook users follow 2–5 brands, one-fifth follow 5–10 brands, and one-eighth follow 10 or more (see Figure 1.2).9 As an administrator of that page, you lead these fans’ conversations. You own the space where they discuss their dreams and goals. You hear what they like and dislike, and you gain market intelligence. It’s an incredibly low-cost way to get great insights about your customers.
Figure 1.2. GetSatisfaction’s infographic shows how many brands Facebook users follow.