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Likes Give You Control of the Customer Conversation

A like creates a connection between a person and your Facebook page. You base that page on your major brand promise or dream. The person becomes a fan. More than half of Facebook users follow 2–5 brands, one-fifth follow 5–10 brands, and one-eighth follow 10 or more (see Figure 1.2).9 As an administrator of that page, you lead these fans’ conversations. You own the space where they discuss their dreams and goals. You hear what they like and dislike, and you gain market intelligence. It’s an incredibly low-cost way to get great insights about your customers.

Figure 1.2

Figure 1.2. GetSatisfaction’s infographic shows how many brands Facebook users follow.

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