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Likes Increase Sales

Facebook likes build you a captive audience of potential customers. Likes on your Facebook page posts increase fans’ desire to buy and increase the percentage of potential customers who actually buy. According to data from Razorfish, Econsultancy.com, and Social Media Today, 34.66% of Facebook fans will consider the brand when they’re in the market for one of the brand’s products or services. And 33.92% of fans recommend the brand to their friends. In both of these cases, Facebook is 10% more influential than Twitter.5 According to a study by Alchemy Social, fans visit that page’s online store 131% more times than Facebook users who don’t like the Facebook page, and Facebook fans visit an online store 639% more often than people who don’t use Facebook at all.6 Aggregate Knowledge found that media plans that included Facebook generated 24% more new sales than those that didn’t.7 Constant Contact published a report that included this fact: 58% of people like a page because they’re customers, so 42% of likes are from noncustomers who are interested in information and offers from the brand. Also, 51% of fans say they’re more likely to buy from a company after becoming its fan.8

Have you heard the axiom that customers make their buying decisions emotionally and then justify them with logic afterwards? What’s more persuasive than a social platform that helps you harness potential customers’ enthusiasm for what they already love and elevate it to new heights? Facebook’s ability to leverage customer emotion is unparalleled.

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