Ripples are the only Google+ reporting and analytics tool available to us within the system for now. You can access Ripples by clicking the gray down arrow on the status line of any public post or share and select View Ripples. Here, you get some basic information about the people that shared the post and some additional information, such as a timeline and additional link shares. When you view Ripples on a piece of content that contains a link, Google+ will show unrelated posts and shares that also reference the same link. In this way, you can view multiple communities and discussions around the same piece of content. The Ripples graphic also gives you a “you are here” pointer to show where you have affected the analytics. Because there is not currently an export function for Ripples data, my suggestion is to save the page in HTML format or print it. Figure 1.12 demonstrates what a Google+ Ripple looks like on content with hundreds of shares. It is very easy to see from this page who the “influencer” accounts are. Ideas for using Ripples are discussed more in Chapter 6, “Google+ Ideas for Making Your Customers Happy (Customer Service and Support).”
Figure 1.12. A snippet of a Ripples page.
As you can see, there are quite a few publishing tools available in Google+. With a little bit of practice you will become comfortable and proficient publishing content and engaging customers. This book will showcase some great ideas on how to best use the tools to grow social media presence in Google+.