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This article examined the significant amount of "hype" surrounding Bluetooth wireless communication. Suggested contributors to this unusual amount of awareness of and interest in the technology include the attention-getting name, the compelling usage scenarios that the technology enables, the SIG's own marketing efforts, and the broad cross-industry support that the technology enjoys. With so many people having taken notice of the technology, the marketplace seems eager to begin seeing product introductions, and several products appeared in 2000 to lead the expected wave in the future.

Bluetooth is a trademark owned by Telefonaktiebolaget LM Ericsson, Sweden, and licensed to promoters, associates, and adopters of the Bluetooth Special Interest Group.

Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.

IBM is a registered trademark of International Business Machines Corporation in the United States, other countries, or both.

Intel is a registered trademark of Intel Corporation.

Nokia is a registered trademark of Nokia Corporation.

Toshiba is a registered trademark of Toshiba Corporation.

3Com is a registered trademark of 3Com Corporation.

Lucent and Lucent Technologies are registered trademarks of Lucent Technologies Incorporated.

Microsoft is a trademark or registered trademark of Microsoft Corporation in the United States and/or other countries.

Motorola is a registered trademark of Motorola Incorporated.

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