Home > Articles > Home & Office Computing > The Web/Virtual Worlds/Social Networking

  • Print
  • + Share This
This chapter is from the book

Start at the Top

This feels like a lot of stuff to cover. When you get to your About page, click the Edit Profile button in the upper right, and now, when you hover over various sections of the page, you see that you can click them to edit them.

For instance, if you click the little blue Change Photo link below your profile photo (or avatar, as it is often called), the system enables you to upload a photo or pick one from your existing albums, pictures people have posted of you, mobile uploads, and so on.

Your Profile Photo

Your profile photo tells people a lot about you. If you choose something too formal (those photos that look like they’re the grown-up equivalent of a school photo, complete with a cloud-like background), people will get one sort of impression.

The opposite can happen when you choose a red-eyed (from flash) snap of you where someone else was in the photo, but you’ve cut them out because it was a good smile. That never comes off as especially professional or inviting, either. There’s a kind of happy medium you should aim for in these matters.

Shoot for something personable that might also give a sense about who you are outside of work, if that’s acceptable and of value. For instance, perhaps you’re not only the vice president of your bank, but maybe you’re an avid fly-fishing enthusiast as well. This would make for a great avatar photo, insofar as it gives another view of you and humanizes you to your audience.

Following are some tips about how to choose avatar photos:

  • Don’t include photos of your kids as an avatar. People friend you, not your children (or pets).
  • Photos of your company logo are far less engaging than photos of you.
  • Cartoonized avatars are only cool if you’re an illustrator or someone in a business that relates to these.
  • Check whether you think your photo qualifies for “also looks a bit like a serial killer.” (Some people choose “interesting” photos to represent themselves on the web.)

Editing Your Name

The Google+ profile editor enables you to edit your name as it appears in Google+. You might be inclined to add something to your name that you want people to think about when they see you. But if you change your profile name here, by clicking your name and then typing in something new, you might run into a problem.

If you edit your name on the Google+ Profile page, it changes that information on all other Google accounts related to this one. Meaning, if you change your Google+ profile name to “Dave ‘The Incredible Plumber’ Taylor,” it’s going to change your Gmail account and your Google Calendar account, and everything else that’s tied to it. So, in short, you might not want to do that.

Editing Your Tagline

Think of the line below your name on your profile page as a summary line or a place for a tagline. What it might best serve as for you would be the answer to the sentence, “What do you do for your prospective customers?”

At the time of this writing, I have a little comment about what I believe I do for the world, plus I put an immediate and obvious link to my primary website URL. By the time this book is printed, I will probably have edited it some, and that’s okay. To me, this little piece of territory might be best used flexibly.

Your little “summary” section might be something you change often, like an announcement, for instance, or a status. Maybe not, but it’s an idea. For instance, if people hovered over your summary in the fall, they could be sent to a blog post or an article on your primary site that talks about how your business works in this season. The idea, simply, is that you can have some fun with this summary because it’s visible only when someone clicks your About tab on your profile, and as such, it means they’re open to learning more about you.

The Most Important Part of Your Profile: The Introduction

At this point, maybe you’re thinking, “Geez, Chris. We get it. You want the profile to be robust and good.” But to me, there’s a lot to consider, especially because every time I survey other people’s profiles, I’m left with an urge to shake many of these people and say, “You could be doing so much more business, if only you’d consider a few updates and improvements to how you use your profile page. So, that’s why I hammer this home.

In your introduction, write it so that people understand how you might work with them. Blend this with some personal information so that people understand what matters to you outside of business. Be sure to use links inside that text; although be wary of having too many links. (Because too many links leads to the opposite effect of what you want: People won’t click anything.)

My own profile is about as messy as my business life. I work for a lot of projects and companies. Therefore, I’ve done my best to explain how I work for large companies in one capacity, and how I work for smaller companies in another capacity.

In your case, try to be clear about how others will work with you. Explain what services or offerings you present. Be clear about what you do for your organization. Don’t write a novel, but give it more than a sentence. For instance, maybe you can say this:

  • “I teach franchise owners how to empower their franchisees, and I help franchisees navigate the complex waters of running a franchise. I consult in person and via online courses. If you want to see a sample of my online courses and some testimonials from professionals I’ve helped, click here.”

That would simply sum up what you’re doing and give people a sense of what they can do with you. That’s the goal. Try to hook someone in the grand theater of no attention span.

Employment: A Useful Hack for You

When you fill out the Employment part of your profile, the part of your employment that’s “current” is what shows up when someone hovers over your name in a post or in a comment. That is where you can insert a useful summary of what you do to catch people’s attention.

Mine, at the time of this writing says this:

  • Human Business Works: Large Business Digital Marketing Strategy & Advice and Small Business Tools and Smarts.

Write yours in a way that it engages people. It can be reasonably simple—actually, it’s probably better that it is simple—but it must be engaging.

Instead of “Marketing Manager for Pearson Publishing,” consider writing something such as “Finding great books about education and sharing them with people who love books.” See how that might lead to more engaging interactions?

Create yours accordingly.

The Links Section

The Links section of your profile is probably the second most important part after the Introduction because it’s where people can learn more about you and where you can point people to the specific pages or sites that best extend your conversation.

This is another situation in which a little goes a long way. Consider not sharing every potential place where people can connect with you. Consider also pointing people toward specific pages or posts on your sites, instead of to the main link, unless the main site URL is the best representation of continuing the conversation.

For instance, if you have a page that talks about your services, point people to that. Remember that you can select what text you want the link to present, so maybe a photographer’s will say “Photography for Corporate Projects.” It’s up to you how you use it.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020