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This chapter is from the book

Where Do You Fall in Line?

Defining the scope of your business is important. There are many companies that can blend the line between industries—Pinterest has the capability to transcend industries.

Defining who you are and what you do helps you decide how to approach social networks. This in turn helps you select a method for approaching Pinterest. No matter where you align your business, focus on the capability of images to tell your story.

Your customers are likely to directly relate with you if you cater your boards to their interests and needs. By doing this, your boards will gain not only exposure, but the kind of quality exposure that will boost your business. Focusing simply on getting repins and followers is a good function, but making sure that your followers can help your business long term is even better.

Pinterest is a social tool that has the rare capability to transcend all industries. With society continuing to rely on visual stimulation, using images to “show, rather than tell” is paramount. Because of this, it is important to develop a strategy of defining who you are and what your business does in the digital realm.

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