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Like this article? We recommend 2. Choose a Profile Picture that Becomes the "Face" of Your Business

5. Create Custom App Thumbnail Images

Creating custom thumbnails for your apps is a great branding tool–and a great way to encourage page visitors to click. For example, let's say that you created an app to display information about your free video series and used a third-party app to create custom content describing this series. Rather than use the default image and title, you can customize it to generate more interest among your page fans.

To do so, first create a custom thumbnail 111 x 74 pixels in size. You can use Photoshop, GIMP, or any other graphics software to create your image. You can also create a simple image using Microsoft PowerPoint or Word if you don't have any other tool available.

To add your thumbnail, click the down arrow to the right of your apps, click the Edit icon in the upper-right corner of the app whose thumbnail you want to customize, and select Edit Settings from the menu. In the Edit Settings dialog box, you can customize the app name and upload a custom image (see Figure 4). Figure 5 displays the end result, an image that encourages interest and clicks.

Figure 4 Add a custom image and name.

Figure 5 Be creative to capture the attention of your fans.

6. Align the Three Apps that Display Above the Fold with Your Page Goals

Although you can have up to 12 apps on your Facebook page, only 4 display above the fold where visitors are more likely to see them (refer to Figure 2). You can't move the Photos app, but you can choose the other three apps that display in this prominent position. To do so, click the down arrow to the right of your apps, click the Edit icon in the upper-right corner of an app you want to move, and select the app you want to swap position with.

7. Pin Your Most Important Post to the Top of the Page

If you post frequently to your page, critical posts can get lost in a stream of less-important content. By pinning an important post to the top of the page, more people can see it and react to it. To pin a post, click the Edit icon in the upper-right corner of a post (small pencil) and select Pin to Top from the menu. The pinned post displays in the top-left corner of your page for seven days and is identified with a small orange icon (see Figure 6).

Figure 6 Pin your most important posts to the top of the page.

8. Star Posts for Added Visibility

Another option for helping a post gain visibility is to star it. You can do so by clicking the Star icon in the upper-right corner of a post. A starred post displays as widescreen (see Figure 7), which highlights it and makes it easier for fans to find. Posts with photos are good candidates for starring, but be careful not to overdo this powerful feature. One or two starred posts at a time should be sufficient.

Figure 7 Star posts to display them widescreen.

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