- How Many People Does Each Social Site Reach?
- What's the Character of Each Site?
- Do You Need a Multimedia Experience for Your Marketing?
- What Can You Achieve via Media and Bloggers?
- What Advertising Options Are Available for Twitter and Facebook?
- Are You Marketing to Other Businesses or Direct to Consumers?
- Will You Need to Do Customer Service?
- Is Your Business Local?
- How Important Is ROI?
What's the Character of Each Site?
For each of these services, who are the users, and how do they use the site? People who like Twitter tend to be verbally rather than visually oriented, which attracts readers and writers, but turns off the majority of folks who prefer to avoid reading or writing. Twitter users are also more likely to be experts, bloggers, and journalists. Facebook has a more mainstream user base.
Some Twitter users dislike the Facebook experience. If you're targeting academics, there's a good chance you'll find them in this group. And there are folks who network on Twitter, using Facebook only to communicate with close friends and family.