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This chapter is from the book

Pages and Groups

Facebook provides the option to build, find, and be part of communities built around topics, products, brands, celebrities, and just about anything else you can think of. Do a search for some of your favorite hobbies, bands, or companies. If they have a presence on Facebook, consider becoming a fan. Not only will you be joining a community of like-minded folks who you can interact with in a variety of ways, but it’ll also be added to your profile so that other people can see where you like to hang out on Facebook and what you’re interested in.

In Chapter 3, “Establishing a Corporate Presence,” we discuss how you can create a successful Page or Group for your company, service, or product, including how to properly gain exposure, cultivate the community, and leverage your fans to help spread your message.

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