- Likes Decrease Costs and Increase Profits
- Likes Increase Sales
- Likes Give You Control of the Customer Conversation
- Likes Prove People Are Paying Attention
- Likes Solidify Loyalty
- Likes Create Evangelistic Customers
- There's No Dislike Button
- Can You Do Fear-Based Marketing on Facebook?
- Google and Wikipedia "Like" the Like Button
- Facebook Is About Passions and Interests
- How Often Do Facebookers Like Things?
- Facebook Users Are More Trusting
- Facebook Groups: Off-the-Charts Positivity
- Facebook Page Brag Boards
- Easy Testimonials
- I Just Posted to Say "I Love You"
- Emotions on Facebook Are Contagious
- Gross National Happiness
Facebook Users Are More Trusting
In 2011, the Pew Research Center found that, when accounting for all other factors—such as age, education level, and race—Facebook users are 43% more likely than other Internet users to say that "most people can be trusted." That's actually up from 32% in 2009. Compared with people who don't use the Internet at all, Facebook users were three times more trusting.14 By the way, who's not using the Internet at all? People too busy fixing their moonshine stills? "Don't use that thar Internet. It'll suck yer soul raht outta yer ahhz!"