- Likes Decrease Costs and Increase Profits
- Likes Increase Sales
- Likes Give You Control of the Customer Conversation
- Likes Prove People Are Paying Attention
- Likes Solidify Loyalty
- Likes Create Evangelistic Customers
- There's No Dislike Button
- Can You Do Fear-Based Marketing on Facebook?
- Google and Wikipedia "Like" the Like Button
- Facebook Is About Passions and Interests
- How Often Do Facebookers Like Things?
- Facebook Users Are More Trusting
- Facebook Groups: Off-the-Charts Positivity
- Facebook Page Brag Boards
- Easy Testimonials
- I Just Posted to Say "I Love You"
- Emotions on Facebook Are Contagious
- Gross National Happiness
Facebook Is About Passions and Interests
When people create their personal profiles, they type in the things they like. Here are some of the kinds of things people like:
- TV shows
When you use ads to get fans for pages, often you target these likes, which are called precise interests in the advertising platform. With these ads, you capture a fan base that likes things related to what you sell. For example
- A pet supply store can find fans who've noted in their profiles which breeds they like (which are almost certainly the animals they own).
- A running store can capture fans who like running and marathons.
- A digital marketing service can target people who like AdWords, AllFacebook, Mashable, and Techcrunch.
- A financial services firm can build a fan base of people who like investing and retirement.
- A local beauty salon can attract folks who like beauty, fitness, facials, and manicures.
Then, you get these new fans of yours talking about their interests and passions, and they can get each other excited. You show them how your company helps them reach their goals and dreams. They love you for it and then buy what you offer. That's how Facebook marketing works.