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Getting Answers Online: Making the Most of Quora, Focus, and LinkedIn Answers

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Need to get quick answers to urgent business questions, check out your competitors, or demonstrate your expertise to a high-profile audience? Patrice-Anne Rutledge, author of Sams Teach Yourself LinkedIn in 10 Minutes, Second Edition, discusses three of the top Q&A sites for professionals, where you can do all this and more. Learn how to maximize the potential of what Quora, Focus, and LinkedIn Answers offer, beyond just the basic Q&A.
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When you need a quick answer to a pressing business question, a visit to an online Q&A site often provides just the information you need. But savvy professionals know that these sites can offer a lot more than answers to questions. A Q&A site is also a great tool for market research, competitor intelligence, business promotion, and much more. In this article, I'll showcase three Q&A sites that are popular with professional audiences and provide tips on how to maximize the potential of what these sites can offer.

Exploring the Power of Online Q&A Sites

Quora, Focus, and LinkedIn Answers are three of the most popular Q&A sites that emphasize business and professional questions. In addition to their obvious use, asking and answering questions, Q&A sites offer a variety of other ways to use them:

  • Conduct market research
  • Analyze your competitors
  • Research ideas for blog posts or articles
  • Discover trending topics in your industry
  • Demonstrate your expertise to hiring managers
  • Promote yourself and your business
  • Increase your website traffic
  • Position yourself as a thought leader

Let's take a more in-depth look at Quora, Focus, and LinkedIn Answers and explore how to make the most of these sites.

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