Home > Articles > Business & Management

The Human Revolution

  • Print
  • + Share This
This chapter is from the book

Tomorrow's World: Human Organizations

We need organizations that are more human. We need to re-create our organizations so that the power and energy of being more human in our work life can be leveraged. This has the power not only to transform our individual experiences in the work world, but also to access untapped potential in our organizations.

That's what this book is about. We propose that the reason that we find it hard, in many instances, to truly take advantage of the opportunities created by social media is because our mechanistic business environment is not human enough. It's not built to allow for human qualities, as messy as they are—qualities like being open, trustworthy, generous, creative, courageous, loving, fallible, and fun. There's a lot of talk about these qualities, particularly emerging from social media circles. But talking about them is not the same as having them.

Because let's face it, our organizations still leave a lot to be desired. If you don't believe us, take a few minutes to walk around your office and pluck the various Dilbert cartoons off the cubicle walls to get a sense of what we've created. So many of our organizations are predictably bad. And the impact of the disengaged employees, turnover, and wasted productivity is unfortunately not as funny as those Dilbert cartoons. Part of our problem is our apparent inability to change the way we run our organizations. While we are all working on computers that would have seemed like science fiction only 40 or 50 years ago, we also work within cultures, structures, and processes that have not been noticeably innovated in more than a century. We are still mired in a machine-centric view of organizations, and we're paying a steep price.

And implementing social media is not the same thing as leading and managing organizations. This is not, in fact, a social media book. We dig into social media because it is relevant to the challenges we face in making our organizations more human. Social media is definitely here to stay and it has much to teach us. But social media is not going to get us out of our current mess on its own. Social media is shining a light on the root of our organizational problems. It has captured our attention and energy because it has quickly given us access at a broad, societal level to those elements of being human that we've been craving for the last few generations.

Creating human organizations requires more than social media. It requires new leadership. Ultimately, this is a leadership book, though not in the tradition of "individual leadership," where we provide executives and those who aspire to be executives a list of skills to develop to lead others. We lay ourselves bare here and tell you that those kinds of leadership skills are not enough to create human organizations. We need leadership that is accessible to everyone and that can develop the whole system's capacity for growth. We believe leadership should be as unique as our Twitter streams—meaning that it should be cultivated in each of us through interactions and conversations and connections inside and outside our organizations, both in the center and at the periphery. This is leadership that leaves space for crowdsourced ideas, innovation, transparency as to what will work and what won't and why, courage to admit failures, and diversity of thought and experience. This is leadership that comes in the form of ownership and the ability to act. This is leadership that sparks and encourages turbo-charged, continuous learning. This is leadership in human organizations.

This book seeks to change our path, through all these things and more. Creating more human organizations is an imperative—the disruption brought about by the social web shows us that—and it is also incredibly achievable by all of us. When we talk about a human revolution, we do not imply that we need to come together to prepare for a generation of turmoil to achieve a new world order. Creating human organizations is simply a process of identifying the core elements of organization based on human principles, and then putting one foot in front of the other down that path. It may take a while, and like any valuable endeavor it will be hard work. But it is eminently doable, and doable by you and me, not just by people in positions of authority. Social media is showing us that, too. The amateurs are winning—and some of us are really pretty awesome. What we hope to achieve with this book is to provide a way for you—yes, you, at whatever level you are in your organization—to start making the changes necessary for your organization to become more human.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020