Home > Articles > Business & Management

Should You Market Apps on BlackBerry and Win7?

  • Print
  • + Share This
Developers looking for ways to expand their app reach often ask whether they should port their iPhone and Android apps to Blackberry, Win7, or elsewhere. Jeff Hughes shows you why you should go where the handset sales are to see more success.
Like this article? We recommend

By Jeff Hughes

Some developers are looking to expand the reach of their apps and are looking at porting their apps to other platforms. Most developers who start out with an iPhone app look to develop their app on the Android platform as well. It's never as easy as doing a simple port, however.

Games, for example, present unique challenges such as screen sizes for graphics and other technical issues that don't make it a fast process to port apps from one operating system to another. Sure, there are game engines that promise cross platform support, but it's never as simple as it sounds.

Contributing to the challenge are the many varieties of the Android operating system running on many different phones.

So the first thing most developers understand is that porting an app to another device is usually not cut and dried.

Beyond the Android OS, some developers are also looking to migrate their apps on the BlackBerry or Win7 platforms. I'm often asked whether it makes sense to do this.

Is there money to be made selling apps on these platforms? What should be the marketing approach? To answer these questions, let's look at some statistics for the BlackBerry and Win7 phones and apps.

Distimo Research (http://www.distimo.com) recently published its July 2011 report, in which it shared the information shown in the following graph.

"The above graph shows the growth rate of games and other apps from January to June 2011. It reveals that despite the popularity and potential of games, the growth rate of the number of applications other than games is higher than the growth rate of the number of games in most stores.

The difference between the growth of games and other applications is the largest in the Windows Phone 7 Marketplace: the number of available games increased by 149% while applications other than games increased by 266%. This is quite remarkable especially considering the popularity of games on this platform: 43% of the 300 most popular free and paid applications are games, and among the most popular paid apps, the first 19 most popular apps are all games."

Reading these stats might lead you to believe that it makes sense to sell on these platforms because of the strong growth in apps on these platforms, including game apps. But I would use caution when launching a development project on any platforms other than Apple and Google.

A report from Gartner Research in August 2011 shows that Apple and Google now account for 62% of the global smartphone market. In North America, Apple and Google have recently accounted for 83.5% of smartphone sales.

BlackBerry sales have declined to 11.7% of total phones sold, and Microsoft Win7 has slipped to 1.6% of total smartphones sold just over the last quarter.

In its report Gartner also states that "Gartner analysts observed that these two OSs [iOS and Android] have the usability that consumers enjoy, the apps that consumers feel they need, and increasingly a portfolio of services delivered by the platform owner as well."

While it's possible to make money on these other platforms such as BlackBerry and Win7 because you think you have a lot less competition, you also have many fewer buyers. These mobile platforms have less momentum in phone sales and fewer downloads of apps.

It's like setting up a business on a busy intersection or placing it in some hard-to-find spot: You may have a great app and attract buyers, but you'll have more buyers if you go to where they are.

Notice, too, that many of the large game developers tend to be pretty cautious about moving their apps onto different mobile platforms even when they've seen enormous success on the iPhone or Android. Some developers are even cautious about moving from the iPhone to Android because of the huge commitment in terms of support and development.

Conclusion

Unless you have a clear idea for an innovative app that is currently not for sale on the BlackBerry or Win7 platforms, I would be very careful about developing for them.

As a smaller independent developer you probably won't have the development cycles, money, or support staff to migrate your app to one of these platforms. You're better off staying put on the iPhone/iPad and Android platforms and spend your funds on new apps or marketing your existing apps.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020