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- What's in It for You?
- The Danger of the Wrong "You"
- The Absolute Minimum
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This chapter is from the book
The Absolute Minimum
The key to Audience Advocacy is to constantly answer the question, "What's in it for you?"
If you constantly ask and answer that question, your presentation will be sure to address the needs of the people in the audience and, therefore, move them to action.
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