Home > Articles > Business & Management

📄 Contents

  1. A Brief Overview of Google AdSense
  2. Five Tips for Generating More Revenue from Website Ads
  • Print
  • + Share This
Like this article? We recommend

Like this article? We recommend

Five Tips for Generating More Revenue from Website Ads

Okay, you’ve signed up for Google AdSense or a similar PPC ad network, generated the appropriate ad codes, and inserted those codes into your web pages. Your work isn’t done, however—especially if you want to maximize the potential revenue from these ads. Let’s look at five little things you can do that can have a big impact on your site’s advertising revenue.

Tip #1: Choose the Right Position

Our first tip for increasing advertising revenues is to make the ads more visible on your site. That means positioning them prominently on your pages.

Where’s the best place to put PPC ads on a web page? The best position for any ad is one nearest your page's core content—and that a visitor can see without scrolling. That typically means near the top-middle of your page, either above, to the left, or below the main content of your page.

You want these ads to be “above the fold,” so to speak, because a majority of visitors simply don’t scroll down the page. The higher the ad is on the page, the more likely it is that people will see it – and click it.

In addition, you probably want your ads to be more to the left side of the page than the right. That's because we all read from left to right, and see the left-side content before we do that on the right.

More important than any general position, however, is placing your ads near your page’s most important content. More visitors will see those ads adjacent to must-read content on the page. So place your ads above and to the left of key content, for best visibility.

The adjacency factor points out another good position for ads— directly after the end of an article or other editorial content. You also get a good bang for your buck by positioning ads between other elements, such as between articles. Also good is placement near navigational elements, such as menus and back/up buttons.

Bottom line: Top is better than bottom, left is better than right, and butting up against important content is best of all.

Tip #2: Format Your Ads to Mimic Page Content

You might think that the more garish an ad is, compared to the page it’s on, the more it’ll be noticed. That may be true, but getting noticed doesn’t always equate to click-throughs. In fact, those ads that blend in with the underlying page tend to perform better than those that stand out.

Visitors tend to view such ads as part of the page content, rather than as advertisements—which is a good thing, in terms of generating click-throughs. Ads that stand in stark contrast to the underlying page look too much like ads and not enough like valuable content. Visitors are more likely to click on content than they are on obvious ads

So when it comes to choosing ad colors, then, go with a color scheme that is similar to your page's color scheme. Avoid colors that contrast too much with your page's colors.

For example, if your page has simple black text against a white background, don't choose a color scheme with a colored background and bright type. Instead, go with a simple white background and black text. Likewise, if your page has a dark blue background with white type, choose that same (or a similar) color scheme for your ads. You want visitors to think that the ads are part of your content, not something separate.

Along the same lines, avoid putting borders around your PPC ads. Borders define an ad as something other than actual page content; remove the borders and some people will think the ad is part of the underlying content—which increases your click-through rate.

Tip #3: Surround Your Ads with Images

Another way to draw attention to a text ad is to surround it with images. This means putting an image above or below (or both above and below) the ad module.

It's even better if the images have something to do with the ad content. For example, if you have a page about lawn care and you're fairly sure that AdSense will serve up an ad related to lawnmowers, then surround that ad with pictures of lawnmowers. This approach not only draws attention to the ad, but it actually makes the ad appear to be more integrated into your page's content—which is always a good thing.

Tip #4: Choose a Large Ad Format

When it comes to advertising effectiveness, bigger is better. In particular, wider ad formats tend to outperform narrower formats—even if the narrower ad is also taller. It's all about readability; visitors can read more text at a glance with a wider ad than they can with a taller one.

Google says that the most effective formats are the 336 x 280 large rectangle, the 300 x 250 medium rectangle, and the 160 x 600 wide skyscraper. These are all largish ad units, and thus are dominant on the underlying page.

Along the same lines, many sites have had good luck with wide ads, such as the 728 x 90 leaderboard and 468 x 60 banner. Obviously, you should experiment with different ad sizes, as well as ad positions, to find the ones that work best with your site.

Tip #5: Put Multiple Ads on the Page

This is a simple trick but an effective one. The more ads you have on a page (to a point, anyway), the more clicks you’ll get—and the more revenue you’ll generate.

If you have a large web page (one with a lot of scrolling content), you have room to put more than one ad on the page. Google lets you put up to three ad units on each page, in addition to three link units and three referral units. Take advantage of all these revenue-generating opportunities, or at least as many that make sense with your specific page.

That said, just because you can put multiple ads on your page doesn't mean you should. If you make your page too ad-heavy, you'll turn off visitors who might think your site has nothing but ads, without enough content. Use good judgment here—don’t make your ads too intrusive.

Bonus Tip: Improve Your Site’s Content

These five tips will work to increase the number of click-throughs the ads on your site receive—but only to a point. In reality, there’s only one sure-fire way to significantly increase your ad revenue: Improve the content of your website.

Here's why.

The better and more timely your site's content, the more visitors you'll attract. The more visitors you have, the more click-throughs your ads will receive. And, it goes without saying, the more click-throughs you get, the more ad revenue you generate.

Let's face it—people don't visit your site because of the ads, they visit because of the content. If your content is lacking, users either don't visit or quickly leave when they do find your site. In either case, they don't stick around long enough to click on any ads. On the other hand, when you provide interesting and useful content, you not only attract visitors but you also keep them—and the longer they stay on your pages, the more likely they are to click on your ads.

So to increase your ad revenue, improve your site. It's as simple as that.

  • + Share This
  • 🔖 Save To Your Account

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020