Updating the Info Tab
The Info area gets filled in when you set up your fan page, as described in the previous lesson. However, you should review the Info area for your fan page regularly. It looks really bad to go to the Info tab for a business and see obviously old, out-of-date information there.
For a retail store, for instance, it might be good to have an up-to-date list of salesclerks; for a law firm, of attorneys and others who interact with the public. Little, helpful, timely pieces of information like this make you appear thoughtful (because you are).
Also keep up the integration with your website; for instance, having a different company mission on Facebook versus what's on your company website might make people think that you're "mission" in action!