- Change or Become Irrelevant
- Build a Story that Lasts
- Perception Is Everything
- The Power of Keeping Promises
- It's Not What You Know. It's Who You Know.
- Screw Mediocrity
- Enhance Offline Relations with Technology
- Break All the Rules
- Be Passionate About the Work You Do
- Allow Others to Tell the Story for You
2. Build a Story that Lasts
We are all living in a script-filled world. Stories, scripts, poems, and verse have built our world from the ground up. The same concept applies to your personal brand. We are all marketing our brands, and every piece of marketing is a story.
Your story is the only thing that is actually yours in life. You have the ability to tell your story in any way you see it. Do you want the main character of your story to be healthy? Do you want them to be successful and live a fulfilled life? Or do you want to live a tragedy.
The same storyline applies to your professional and personal brand. Are you doing everything in your power to write a successful story? Are you building a place where people feel fulfilled? Are you creating a brand that moves people to engage, give, and buy?
There is beauty behind the concept of rewriting your story. We are all on this path toward an ending. What type of conflicts, successes, mountains, and valleys are you going to take to reach the climax of your life?
Are you striving to write a story that lasts?