Ten Truths Behind a Powerful Personal Brand
- Change or Become Irrelevant
- Build a Story that Lasts
- Perception Is Everything
- The Power of Keeping Promises
- It's Not What You Know. It's Who You Know.
- Screw Mediocrity
- Enhance Offline Relations with Technology
- Break All the Rules
- Be Passionate About the Work You Do
- Allow Others to Tell the Story for You
In building a personal brand there are a couple of statements that need to be taped, tattooed, or secured to your person for the rest of your life. They contain the top ten truths when it comes to building a powerful personal brand.
1. Change or Become Irrelevant
Most articles, presentations, and training on personal branding should lead off with this quote:
"If you don't like change you are going to like irrelevance even less."
General Erik Shineski
What a brilliant quote, right? If you don't change you are going to become irrelevant. This is (more than likely) the most important rule for building a powerful personal brand.
Technology has the habit of changing. And with the changes in technology comes the changes in how people communicate. It is important that you shift and change with your competition, clients, and industry.
Remember, if you do not like change. You are going to like irrelevance even less. If you doubt that, just ask Blockbuster or Borders.