Home > Articles

Approaching Application Integration

This chapter sets the stage for application integration concepts and introduces ways to view application integration solution patterns.
This chapter is from the book

Application integration is a strategic approach to binding many information systems together, at both the service and information levels, supporting their ability to exchange information and leverage processes in real time. While this sounds like a pure technology play, the resulting information and process flow between internal and external systems provides enterprises with a clear strategic business advantage: the ability to do business in real time, in an event-driven atmosphere, and with reduced latency. The business value of this is apparent.

Application integration can take many forms, including internal application integration—Enterprise Application Integration (EAI)—or external application integration—Business-to-Business Application Integration (B2B). While each form has its own set of eccentricities, once you dig into the technology, you'll find that both inter- and intracompany integration solutions share many common patterns. For example, there almost always has to be transformation technology present to account for the difference in application semantics, routing technology to ensure that the information goes to the correct destinations, and rules processing to define integration behavior. However, there is much more to application integration.

Keep in mind that the application integration concept is nothing new. We've been dealing with mechanisms to connect applications together since we've had more than two business systems and a network to run between them. What is new is understanding the need for application integration solutions to support strategic business initiatives going forward, such as participating in electronic markets, supply chain enablement, Web visibility, Customer Relationship Management (CRM), and the real need to get all internal systems exchanging information and services. Indeed, as time marches on, we see the need to view application integration as a true paradigm, something that requires a great deal of business definition and architectural planning. Moreover, the application of new technology, such as integration brokers, to solve this problem brings more opportunity.

So, how do innovative enterprises leverage application integration? It's really a matter of understanding the need first, then the requirements, and finally how to solve the problem for their domain. Make no mistake: This is a difficult and complex process, but one you can handle when armed with the right information.

Moving to Real-Time Business Integration: An Example

Few examples illuminate the difference between the conventional (nonintegrated) method of doing business and an integrated business more clearly than the purchase of a new car. Currently, a customer walks into an automobile dealership and orders a car. That order is then placed with the auto manufacturer. The manufacturer, in turn, orders the parts and creates the car, while the suppliers order raw materials to create the parts. Paper purchase orders are sent to the suppliers, who ship the materials and send paper invoices to request payment. Only then, when all the parts are received from the suppliers, can the car be manufactured and sent to the dealer—resulting in even more paper.

This process typically takes months, not weeks. It should only take days.

We need to think more comprehensively about how we capture and react to events. We need to recognize that all components of the integrated enterprise, or extended enterprise, affect the supply chain itself. For example, when a customer walks into our car dealership and orders a car, or when the customer orders a car via the Internet, that action is, in and of itself, a business event that is captured. Our system must react to this event by performing several tasks instantaneously: logging the event, processing the rules bound to such an event, and moving information to other interested systems or humans.

The event must be logged so that it won't be forgotten should there be a failure as it is being processed. We need to process rules bound to the event, such as price limits and credit requirements. The internal (e.g., inventory) systems and external (supplier) systems must be informed of the event. Finally, the information created by this event, in this example, customer and car configuration information, must move forward to the appropriate systems. Typically, this should be a second, subprocess.

What is of note here is that all relevant systems are notified of the event and are supplied with all appropriate information, in real time, so that they can, in turn, instantly react to the event. In our car purchase example above, the sales event captured by our manufacturer's system generates an instant requirement for parts to create the car. In turn, this information triggers a cascading series of additional events within systems owned by the suppliers, events such as notifying a supplier of the raw materials required to build the parts. A single, primary event could thus trigger as many as several hundred other events, which, in turn, could trigger several thousand more events. It is exactly this chain reaction of events—events that serve a business need—that we hope to create.

Remember, this real-time application integration scenario is an instantaneous process. Within seconds of the initial order, the suppliers are processing requests for the raw materials, the factory floor is scheduling workers, and the logistic group is assigning resources in order to ship a car to a particular dealer. There may be hundreds of systems involved with the sale, creation, and movement of this car, all exchanging event information simultaneously. Of equal relevance is that all systems participating in the event will be notified instantly should there be any change along the supply chain. That is, if demand changes (e.g., if car sales are down) or if there is a parts shortage. Instantaneous notification is a two-way street, from orders to suppliers, from suppliers to orders.

Simply put, application integration is a complex problem. The simple reality is that most application integration projects exist just at the entry level. We have yet to see the real-time coupling of thousands of applications. This should not necessarily be discouraging. As with any complex problem, once it is broken down to its component parts, the solution becomes simply the aggregation of a number of solution sets. In this case, it's a combination of a variety of approaches and several types of technology. This seems to fly in the face of those who want to oversimplify the concept of application integration, thinking that a simple standard, such as XML, or a particular technology, such as application servers, holds the answers to all of their problems. Unfortunately, it's just not that simple.

The world of application integration is no different from the larger world of technology—it is advancing and changing rapidly. Ironically, as the technology changes, so does the problem it is designed to solve. The application integration problem is morphing from the very simple to the very complex, even as it moves from a departmental problem to an enterprise-wide problem, and, ultimately, to a trading community problem. Consequently, few companies have been able to get ahead of the "application integration curve." Without a complete solution, they remain short of discovering the full potential and benefits of application integration.

We are seeing that, as the problem grows, so do the potential benefits of the solution. The technology continues to respond to a perceived need. In this context, our pursuit of application integration is like chasing the tail of a growing beast. For now, that "beast" has remained ahead of us. A great deal of work remains ahead of us. But rest assured, a solution will be found and the once-unimaginable benefits of application integration will become an everyday reality.

As I've suggested above, as the problem domains become more complex, the application integration solution set evolves to address that growing complexity. No sooner is a "traditional" application integration problem solved (such as application-to-application and database-to-database integration), than the developed application integration expertise and technology is applied to more complex, but more rewarding, business issues.

Moving from Information-Oriented to Service-Oriented Application Integration

A clear trend is the movement away from information-oriented to service-based integration. Information-oriented integration provides an inexpensive mechanism to integrate applications because, in most instances, there is no need to change the applications.

While information-oriented integration provides a functional solution for many application integration problem domains, it is the integration of both application services and application methods that generally provides more value in the long run. That is the underlying theme of this book.

For example, a trading community looking to automate the processing of ordering raw materials may find that simply sharing information (order goes out, and confirmation comes in) is just fine to solve their integration problem. However, in another trading community, there may be a need to access remote services, such as the calculation of duty for intercountry trades. Again, you have to leverage the right approach for the business problem you are looking to solve.

Service-based application integration is not a new approach. We've been looking for mechanisms to bind applications together at the service level for years, including frameworks, transactions, and distributed objects—all in wide use today. However, the new notion of Web services, such as Microsoft's .NET strategy, is picking up steam as we attempt to identify a new mechanism that's better able to leverage the power of the Internet to provide access to remote application services through a well-defined interface and directory service: Universal Description, Discovery and Integration (UDDI).

The uses for this type of integration are endless, including the creation of composite applications, or applications that aggregate the processes and information of many applications. For example, using this paradigm, application developers simply need to create the interface and add the application services by binding the interface to as many Internet-connected application services as are required.

The downside, at least with service-based integration, is that this makes it necessary to change the source and target applications or, worse in a number of instances, to create a new application (a composite application). This has the effect of adding cost to the application integration project and is the reason many choose to stay at the information level.

Still, the upside of this approach is that it is consistent with the "baby step" approach most enterprises find comfortable when implementing solutions to integration problems. Service-based solutions tend to be created in a series of small, lower-risk steps. This type of implementation can be successful from the department to the enterprise to the trading community, but never the other way around—from the trading community to the department.

InformIT Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from InformIT and its family of brands. I can unsubscribe at any time.

Overview


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information


To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.

Surveys

Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites, develop new products and services, conduct educational research and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.

Newsletters

If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email information@informit.com.

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information


Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.

Security


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.

Children


This site is not directed to children under the age of 13.

Marketing


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information


If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at customer-service@informit.com and we will process the deletion of a user's account.

Choice/Opt-out


Users can always make an informed choice as to whether they should proceed with certain services offered by InformIT. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive: www.informit.com/u.aspx.

Sale of Personal Information


Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to NevadaDesignatedRequest@pearson.com.

Supplemental Privacy Statement for California Residents


California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure


Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.

Links


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact


Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice


We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020