Setting Up Billing
Setting up billing for an online account is generally rather routine. However, you need to keep in mind three things with AdWords billing:
- Billing is open-ended. You can potentially spend hundreds or thousands of dollars on AdWords ads before you see much, if any, return from your AdWords efforts.
- Your AdWords ads stop running if your payment options run out of gas. This is not necessarily a bad thing.
- You should use business accounts, rather than personal accounts, to pay for any substantial AdWords activity, both to protect your personal finances and to keep your expenditures straight for tax purposes.
Follow these steps to set up AdWords billing:
- Follow the steps in the previous section to arrive at the Account Setup screen.
Choose your country or territory from the pull-down menu. Click Continue.
The screen for your billing contact information appears, as shown in Figure 3.7.
Figure 3.7 Enter basic billing information.
On the Set Up Your Billing Profile screen, enter information for your business (name, address, and so on). Click Continue.
The screen for your payment options appears, as shown in Figure 3.8.
Figure 3.8 Enter payment options.
Choose a radio button: Automatic Payments or Manual Payments.
Google recommends that you choose automatic payments, in which money flows easily from your bank account or credit card to Google. It would, wouldn't it? I recommend that you seriously consider manual payments in the beginning of your AdWords efforts. You have to approve each transfer, giving you a chance to reconsider the effectiveness of AdWords for you before the next payment.
Choose a radio button: Bank Account or Credit Card. Then fill in the needed details. Click Continue.
You'll be shown terms and conditions (T's and C's, as they're called in the trade) for AdWords.
Review the terms and conditions, and then check the Yes, I Agree to the Above Terms and Conditions check box. Click the Submit and Activate My Account button.
Your account is created, and you're charged a one-time account activation fee of $5.00. You're then taken to the AdWords home screen, as shown in Figure 3.9.
Figure 3.9 Your first campaign is running—but there's no information yet.
Your campaign has now launched! Statistics will come into AdWords a few hours after events occur.