Who Uses TweetDeck—and Why
TweetDeck can be used by anyone using any of the supported social networks. For most social networks, TweetDeck provides an interface that many find superior to the network's native interface; that is, it's easier to post and follow friends on TweetDeck than it is on the social networks themselves.
Where TweetDeck really shines, however, is its capability to integrate access to multiple social networks. This makes TweetDeck the ideal gateway for users who connect to both Twitter and Facebook, for example, or Facebook and LinkedIn. TweetDeck lets you follow all your friends—no matter which social network they use—and all in one place.
The capability to follow posts from multiple social networks had made TweetDeck the program of choice for journalists around the world. When you need to keep up-to-date on what's happening, no matter where it's happening, TweetDeck delivers.
In addition, TweetDeck is especially popular with businesses and web marketers who maintain accounts on all major social networks. A business can make one post via TweetDeck and have that promotional message appear on all major social networks simultaneously.
As such, TweetDeck is the most popular Twitter application, with a 19% market share. The desktop application has been downloaded more than 15 million times, whereas the iPhone version has seen more than 2.5 million downloads. TweetDeck users make more than 4 million tweets, posts, and status updates every day.