Public Speaking: We Promise You Won't Die
- Case Study: Hazel Walker, The Queen of Networking
- Should I Speak in Public?
- No, Seriously
- But I Hate Speaking in Public
- Overcoming Your Fear of Public Speaking
- Finding or Creating Your Own Speaking Niche
- How to Start Your Speaking Career
- Identify Speaking Opportunities
- How Does This Apply to Our Four Heroes?
- Giving Your Talk
- Important Technology Tips for Presenters
- Miscellaneous Tips, 140 Characters or Less
Case Study: Hazel Walker, The Queen of Networking
Hazel is a good friend of ours, and she's the Queen of Networking. She owns the Indiana franchise of Business Network International, and she's a highly sought after speaker. We won't say how much she earns speaking each year, but she has a winter Lexus and a summer Lexus. We both look up to her for inspiration on how to grow our own speaking careers, so we're glad to give her a little space here to tell us how she got started.
- I was forced to learn to be a public speaker. I believe that you must learn more to earn more, and speaking was one of those things I had to learn.
- It became clear to me after I bought my BNI franchise that I was going to do more and more speaking. Even if it was only in front of my BNI chapters, it was important that I present my very best self. So the first thing I did was join a local Toastmasters group. Toastmasters is all about learning how to speak well—the technical aspects of speaking, and helping you overcome bad habits—which is what I needed. Toastmasters is where I honed my skills.
- To learn and practice, I began taking free speaking engagements around town; then I started landing small paid speaking engagements. Once that started happening, I decided it was time to join the National Speakers Association since I knew that I wanted to be in the business of professional speaking.
- ALL of my business comes to me by referral. I turn to my international network and ask for referrals, I go to my local network and ask for referrals, and I ask my clients for referrals. I have also landed several clients from my Linkedin account and one or two from my Twitter account.
- Today I do not speak for free. I ask everyone I speak for to at least make a donation to my favorite charity. This allows me to help my charity of choice, allows me to help those who want me to speak, and shows respect for my profession.
- The most important thing about being a good speaker is being GOOD at it. Learn what you need to learn to be speak effectively.
- Connect with your audience. I rarely ever use presentation software since it does not really connect to the people there to hear you. Get connected to the people who organize and attend; ask for referrals.
- If you speak for free, ask the organizers to write you a testimonial and put it on your LinkedIn account.