IncrementalPR at Kwiqq
I began Kwiqq's PR in 2007, when we launched the business with the Sussex University weekly business newsletter and got two articles in quick succession. Then I went to The Argus, Brighton's (UK) local newspaper. After that, I went to the local business magazines: BusinessFirst (UK) and BusinessEdge (UK).
From there I got the articles published on a popular technology blog, Techcrunch EU, and later on in the digital mediaspecific magazines New Media Age and Econsultancy. Now it was time for the big boys BusinessWeek and The Hindustan Times (the most widely read English newspaper in India), both of which are international players.
In my opinion, this process works because journalists are always looking for the next big thing: innovative companies, bright sparks, and other big opportunities. If their rival publication has discovered a star, they should, too.