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From the author of Developing your IncrementalPR

Developing your IncrementalPR

If you want to get into major newspapers, you should start with local ones. You need to prepare press releases that you customize to the newspaper/publication you are sending to. Perhaps you could begin your PR journey locally: You could mention that you learned relevant skills by working at businesses in the area; or by attending courses at a local center, school, or university.

Similarly, press releases should be sent to local magazines mentioning that you are a local boy/girl who went to a local college/school and are now starting a business in the area, employing residents and expanding the business globally.

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