- Introduction to AdWords
- AdWords Account and Campaign Basics
- Google AdWords Formats
- AdWords Targeting and Placements
- AdWords Bidding and Budgeting
- Policies and Ad Quality Topics
- Google AdWords Tools
- Performance Monitoring and Conversion Tracking
- Optimizing Performance
- Managing Multiple Accounts
AdWords Account and Campaign Basics
On this exam, you'll be tested in-depth on the components of an ad campaign. This means you'll need to understand how to create a budget, target locations and languages for ads, and choose categories of networks for ad placements. You'll be tested on creating goals for a campaign, creating ad groups, and choosing keywords that'll result in clicks or better branding.
This objective also will test your ability to create custom alerts and configurable reports, and will touch on the most common parts of Google Analytics. Campaign managers, you and your company, will need to be able to recognize common account problems and choose the best course of action to rectify the problems. Finally, you'll be tested on the creation of Google AdWords campaigns and best practices, and how you can edit the campaign.