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These exam objectives may be somewhat similar to the Google Advertising Fundamentals Exam, but, the questions are more in-depth and dig a little deeper into the tools and optimizations of accounts. Once you pass the Google Advertising Fundamentals Exam and this exam, you will then be considered a Google AdWords Qualified Individual. There's no real reason to go on and pass any more Google Certification examinations, unless you want to show your Google competence in the other advanced areas—or bragging rights.

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